Marketing Manager – Email Marketing

Full Time
Chennai, India
Posted 5 months ago

Responsibilities:

  • Email Marketing Manager will coordinate and monitor organization wide email marketing campaigns. The manager will work alongside the Lead generation team to update the database with the right decision maker titles on a regular basis. The role demands cross-functionally with management, operations, IT and marketing to execute programs with precision and success.
  • Optimize email campaign performance through testing, lifecycle management, personalization and dynamic content management.
  • Identify the target audience, design and implement direct email campaigns, and proofread emails.
  • Upgrading present templates to a personalized one with advanced features, ensuring prompt and accurate communication to the clients, analyzing campaign performances and delivering sales revenue reports.
  • Establish, execute and improve email marketing strategies for consistent email subscriber growth and new customer acquisition
  • Consistently achieve industry benchmark KPIs such as email delivered, open rate, and click through rates.

Technical Skills:

  • In-depth understanding of CRM and marketing automation tools
  • Ability to track deliverability and open/click rates in relation to the number of subscribers in the database
  • Good understanding of multi-touch email campaigns
  • Responding to emails that are clear, concise, and error free
  • Generate executive level reports and dashboards that is easy to understand.
  • At least 8+ years of B2B IT Services or Products experience in email marketing role.

Job Features

Job CategoryMarketing Manager
RRF No1795
Experience8 + years (B2B,IT Services)
No. of Position1

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