Marketing Manager – Paid Marketing cloud

Full Time
Chennai, India
Posted 3 months ago

Responsibilities:

  • The Paid Marketing Specialist will play a growth-driver role for the business. The incumbent would be a passionate data driven person with an experimental growth driven mind-set. They should have deep operational knowledge into setting up, running and scaling multiple online and offline campaigns like: Google Search, Display campaigns, LinkedIn, Facebook, Affiliates, etc. You should have handled a budget of at least $20K monthly and be a hands-on, high energy, ambitious individual who thrives in a fast-paced, well-established environment.
  • Consistently work towards on-going campaign optimizations to achieve ROI targets while keeping in eye on growth volumes
  • Gathers and estimates monthly spend and new group acquisition volumes in discussion with team members
  • Constantly identifies new acquisition sources and runs controlled experiments to drive new user acquisition
  • Consistently applies data driven insights to identify business growth challenges.
  • Hands on in setting up of new experiments and find new growth solutions. Measures and showcases ROI for such experiments. Double down on successful experiments and learn through failed experiments

Technical Skills:

  • Mandatory hands-on experience in running campaigns on Google Ads, LinkedIn Text and Sponsored Ads, Programmatic buying platforms etc.
  • Hands-on experience in Campaign optimization, bid and budget optimization, creative and landing page testing.
  • Strong understanding of targeting, segmentation, campaign settings, re-marketing, budget optimization.
  • Good understanding of setting and executing AB tests to drive conversion rate improvement.
  • Should have experience building and leading teams to achieve marketing goals
  • At least 8 years of hands-on B2B IT Services/Products experience for the U.S. market in the Paid Marketing team

Job Features

Job CategoryMarketing Manager
RRF1796
Experience8 + years (B2B,IT Services)
No. of Position1

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